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Don't be fooled by the glamour of London Fashion Week, it's a desperate, toxic marathon

1 month ago   |   By Metro

Sometime it's easy to forget that LFW is a trade show
The four day frenzy that is London Fashion Week is upon us again - the bi-annual apparel circus where serious newspapers suddenly become fronted by a Hadid in a hat.
The hallowed Frow becomes a word every London cabbie pushes to the top of their topical vernacular, and know to hang around - or madly avoid - 180 The Strand, where the British Fashion Council set up luxury stalls for the best of British apparel brands to sell their wares, hopefully to the rest of the world.
Sometimes, it's easy to forget that through all the party...
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