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Crisp combines AI and human intelligence to protect global brands

3 monthes ago   |   By Tech City UK

Leeds-based Crisp has been helping some of the world's biggest brands protect and manage their reputation online since 2005. The company is the brainchild of serial entrepreneur Adam Hildreth, who founded his first business Dubit back in 1999 aged 15.
Dubit.co.uk was set up to entertain and educate young people while inviting their feedback on products and services from global brands such as Coca-Cola and Disney. Hildreth says that creating what was “effectively the first social network” came with a distinct set of challenges relating to its audience.
“People would try to exploit it by...
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