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The labelling system for medical research press releases - summary of feedback from press officers using the system

Posted On: 14 Feb 2020   |   Posted By: Science Media Centre

This is a guest post by Fiona Lethbridge, Senior Press Officer at the Science Media Centre. This blog is an update on a project the SMC was asked to develop by the Academy of Medical Sciences in their report , ‘ Enhancing the use of scientific evidence to judge the potential benefits and harms of medicines '.
29 press officers (representing around 20 different institutions) who have been using the labelling system this year kindly completed a survey we put together to find out how they have found it. Around 40 institutions are currently using the system routinely.
Most people said it made little or no difference to how they worked or to what their press releases ended up looking like. One remarked “ We have always erred on the side of caution in our releases. They have always been deliberately very sober. However, the labels are a neat way of distilling that levelheadedness .” One said “ I'm sceptical that the labels will change anything, but nor do I see any harm in using them. There is at least some...

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