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Crisp combines AI and human intelligence to protect global brands

Posted On: 7 Nov 2019   |   Posted By: Tech City UK

Crisp combines AI and human intelligence to protect global brands

Leeds-based Crisp has been helping some of the world's biggest brands protect and manage their reputation online since 2005. The company is the brainchild of serial entrepreneur Adam Hildreth, who founded his first business Dubit back in 1999 aged 15.
Dubit.co.uk was set up to entertain and educate young people while inviting their feedback on products and services from global brands such as Coca-Cola and Disney. Hildreth says that creating what was “effectively the first social network” came with a distinct set of challenges relating to its audience.
“People would try to exploit it by grooming kids, bullying people and posting illegal content,” he says. “Companies we were working with liked what we were doing but didn't want to be associated with something that was unsafe, so we ended up hiring more people to police and moderate the site.”
Recognising that increasing human intervention wasn't scalable in the long run, Hildreth founded Crisp to develop AI-based tech designed help keep people safe online with...

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