Tech / Stage / Business / Food

Dog food, unicorns and hockey sticks: busting scaleup jargon from Accelerator to Zombie

Posted On: 30 Sep 2019   |   Posted By: Tech City UK

Navigating the tech startup world can be hard, learning a bunch of new skills, and if you're an early-stage entrepreneur, juggling approx 10 roles at once. You might not anticipate though, the need to also learn a whole new language.
Tech is notorious for inventing and rebranding business concepts, with snazzy new lingo. While some of it does seem silly or superfluous, it is important to get a handle on the vocab you'll be hearing at meetups and demo days forevermore. If you're one of the indoctrinated initiated, remember this stuff's not everyday vernacular; don't be that inconsiderate jargonaut. Helpfully either way, our jargon-busting startup glossary catalogues the worst and most frequent offenders.
Explore the scaleup glossary >
Food and fauna
Startup communities seem to be an animal friendly bunch, and weren't not just talking about the office dog on the website listed as “Chief Happiness Officer”. Just take a look at the unicorns , futurecorns , straw dogs and dogfooding populating the...

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