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This time it's personal: How Hyper Group is using data to connect consumers and brands

Posted On: 4 Nov 2019   |   Posted By: Tech City UK

This time it's personal: How Hyper Group is using data to connect consumers and brands

Hyper Group was set up in Leeds to help brands address the rapidly growing expectation from consumers that they should receive rich, relevant and rewarding experiences from any organisation they interact with.
The company believes that this expectation has been driven by a combination of ubiquitous access to information, social interaction and commerce via internet-enabled devices - in addition to companies such as Amazon and Google - serving up products and services with increasing speed to set a standard that all brands are now judged against.
The company's directors are Adam Barrowcliff, Damon Bryan, Peter Denby and Thomas Hill. We spoke to Denby to find out more.
What problem are you trying to solve?
Dale Carnegie famously said, “A person's name is to that person, the sweetest, most important sound in any language.” This sentiment really encapsulates the problem we're trying to solve.
Consumers want brands to recognise them as individuals, to engage in human ways which recognise previous conversations...

Continue reading ...

 








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