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Event cinema: a growing pot of gold

Posted On: 7 Feb 2020   |   Posted By: The Big Issue

There's a lot of doom and gloom when it comes to conversations about the state of the UK cinema market. With few exceptions - 1917 the most obvious recent one - movies that aren't animated, sequels, franchises, based on something pre-existing, or a combination of all of those are struggling to break even.
Film studios are reducing the number of films they're willing to put into cinemas, because, simply, more of us are opting to watch anything but the biggest releases at home. It's got to the point where a studio such as Paramount has now decided to co-produce Beverly Hills Cop 4 as a Netflix project, rather than aim for a big cinema release.
Yet beyond the headline figures, cinema exhibitors have been looking elsewhere for fresh ideas. And in the world of ‘event cinema', they might just have found it.
The main events?
Event cinema is a broad umbrella term that covers watching productions beyond just a new release in a moviehouse. The highest profile event cinema has been the Secret Cinema line, where over...

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