Can writers accurately portray characters of a different ethnicity, gender or sexual orientation?

CAN WRITERS ACCURATELY PORTRAY CHARACTERS OF A DIFFERENT ETHNICITY, GENDER OR SEXUAL ORIENTATION?

The public tend to think that it's acceptable for writers to write outside their identity and that they can do so realistically - but...

John Humphrys - Physician-Assisted Dying

JOHN HUMPHRYS - PHYSICIAN-ASSISTED DYING

While Geoff Bezos and his billionaire chums tell the world that it is possible to live forever if only we pile enough money into research,...

 
 
 
Five things YouGov polling reveals about Green Party members

FIVE THINGS YOUGOV POLLING REVEALS ABOUT GREEN PARTY MEMBERS

With the Green Party of England and Wales due to elect its new leaders later this month, a new YouGov poll of 605 current members investigates...

Six in ten Brits oppose climate change protesters blocking the M25

SIX IN TEN BRITS OPPOSE CLIMATE CHANGE PROTESTERS BLOCKING THE M25

A majority of the public say this action hinders the climate change cause This week climate change protesters have brought key sections...

 
 
 
Voting Intention: Con 39%, Lab 35%

VOTING INTENTION: CON 39%, LAB 35%

Latest YouGov Westminster voting intention figures See full results here

Britons now tend to oppose National Insurance increase for social care

BRITONS NOW TEND TO OPPOSE NATIONAL INSURANCE INCREASE FOR SOCIAL CARE

Labour voters and older people are most likely to have turned against the idea YouGov's snap poll last week found that Britons were...

 
 
 
Ronaldo re-signing looks a coup for United

RONALDO RE-SIGNING LOOKS A COUP FOR UNITED

On Friday, 27 August, Manchester United announced that they had re-signed Cristiano Ronaldo - the five-time Ballon D'or winner who...

Do you say ‘this weekend' or ‘next weekend'? It depends on your age

DO YOU SAY ‘THIS WEEKEND' OR ‘NEXT WEEKEND'? IT DEPENDS ON YOUR AGE

Younger Britons back 'this weekend', but older folks prefer 'next weekend' It has often been said that Britain and America are two...

 
 
 
One in three non-retired Britons think they'll never be able to afford to give up work

ONE IN THREE NON-RETIRED BRITONS THINK THEY'LL NEVER BE ABLE TO AFFORD TO GIVE UP WORK

Three in five Britons who have not yet retired are also not confident they will have saved up enough to cover the cost of care for...

Did COVID-19 transform our attitudes to welfare?

DID COVID-19 TRANSFORM OUR ATTITUDES TO WELFARE?

Rob de Vries, Ben Baumberg Geiger , Lisa Scullion, David Young , Kate Summers , Jo Ingold , Daniel Edmiston, and David Robertshaw for...

 
 
 
UK - Biggest Brand Movers - September 2021

UK - BIGGEST BRAND MOVERS - SEPTEMBER 2021

Plusnet has claimed the top spot in the September edition of YouGov's Biggest Brand Movers in the UK. The broadband service provider...

Honesty in politics: an over-rated virtue?

HONESTY IN POLITICS: AN OVER-RATED VIRTUE?

It was almost brazen. One sketch-writer said the Prime Minister was ‘itchy for action' and couldn't wait to get up in the House of...

 
 
 
Opposition to a 2-year FIFA World Cup is strong, but how much would it affect viewership?

OPPOSITION TO A 2-YEAR FIFA WORLD CUP IS STRONG, BUT HOW MUCH WOULD IT AFFECT VIEWERSHIP?

Opposition to a biennial FIFA World Cup tournament is strong, according to a YouGov Direct poll of football fans in the United Kingdom,...

How healthcare retailer Audika Group track and measure long-term brand metrics with YouGov

HOW HEALTHCARE RETAILER AUDIKA GROUP TRACK AND MEASURE LONG-TERM BRAND METRICS WITH YOUGOV

Challenge Audika Group 's rapid international expansion resulted in a need for a global framework to evaluate market position, find...

 
 
 
Snap poll: football fans overwhelmingly reject European Super League

SNAP POLL: FOOTBALL FANS OVERWHELMINGLY REJECT EUROPEAN SUPER LEAGUE

The fury of football fans is on full display in YouGov's latest snap poll Rumours have long abounded of a break away by the football...

Confidence among Arsenal's fans crumbles while Spurs' soars, following opening games

CONFIDENCE AMONG ARSENAL'S FANS CRUMBLES WHILE SPURS' SOARS, FOLLOWING OPENING GAMES

Recontact survey of Premier League fans shows Liverpool, Chelsea and Man U fans emboldened in their belief they can win the title this...

 
 
 
Voting Intention: Con 33%, Lab 35%

VOTING INTENTION: CON 33%, LAB 35%

Latest YouGov Westminster voting intention figures See full results here

JD Wetherspoon's beer shortage hits public perceptions

JD WETHERSPOON'S BEER SHORTAGE HITS PUBLIC PERCEPTIONS

Cut-price pub chain JD Wetherspoon was in the news recently following reports that supplies of Heineken, Carling, and Coors have run...

 
 
 
Twenty years on, 80% of Britons still remember where they were on 9/11

TWENTY YEARS ON, 80% OF BRITONS STILL REMEMBER WHERE THEY WERE ON 9/11

YouGov takes a look at how public opinion on the 20 th anniversary of the 11 September attacks has changed since the 5 th and 10 th...

Two decades since 9/11, just 5% of Brits say we are winning the war on terror

TWO DECADES SINCE 9/11, JUST 5% OF BRITS SAY WE ARE WINNING THE WAR ON TERROR

While most people believe it was wrong to invade Iraq and Afghanistan after 9/11, approaching half of Britons believe it's important...

 
 
 



Meghan Markle and Harry step out in New York for first joint appearance...

Meghan Markle and Harry step out in New York for first joint appearance since Lili's birth

MEGHAN MARKLE and Prince Harry are to make their first joint appearance since the birth of their daughter in June. Read more ...

Girl with rare cancer who cooked with Gordon Ramsay for bucket list dies aged 10

Girl with rare cancer who cooked with Gordon Ramsay for bucket list dies aged 10

Sophie Fairall, from Stubbington, Hampshire, was diagnosed with a rare form of tissue cancer last September A 10-year-old cancer patient who cooked with TV chef Gordon Ramsay... Read more ...

Boris Johnson in Afghanistan climb down as he admits withdrawal could have...

Boris Johnson in Afghanistan climb down as he admits withdrawal could have been handled differently

Ahead of a meeting with US President Joe Biden the PM was quizzed on Afghanistan as Defence Secretary Ben Wallace apologised for a leak of details of Afghan interpreters still... Read more ...

Thomas Tuchel provides Edouard Mendy injury update ahead of Chelsea's clash...

Thomas Tuchel provides Edouard Mendy injury update ahead of Chelsea's clash vs Man City

Edouard Mendy missed Chelsea's win against Tottenham on Sunday Thomas Tuchel is hopeful that first-choice goalkeeper Edouard Mendy will be fit for Chelsea 's crucial Premier... Read more ...

Chelsea will respect Marcos Alonso's decision to stop taking the knee...

Chelsea will respect Marcos Alonso's decision to stop taking the knee, Thomas Tuchel says

Alonso revealed he would instead choose to combat racism in a different way before matches, joining a handful of players who have also stopped kneeling. Read more ...

What channel is Chelsea v Aston Villa Carabao Cup match on? Kick off time...

What channel is Chelsea v Aston Villa Carabao Cup match on? Kick off time, live stream and latest team news

Chelsea host Aston Villa in a tantalising Carabao Cup fixture between two sides eager to add more silverware to their trophy cabinets this term. The Blues appear to be back on... Read more ...

Brit couple's 'dream holiday cruise' ruined by Covid and turned into 'nightmare'

Brit couple's 'dream holiday cruise' ruined by Covid and turned into 'nightmare'

Amputee John Sandford and partner Helen, both 66, spent a holiday on MSC Virtuosa and claim they didn't feel safe even before it emerged there were other cases on board Read more ...

Counsellor's 'cruel' question to teen highlights the unspoken issue of...

Counsellor's 'cruel' question to teen highlights the unspoken issue of sibling grief

As a teen, Louise was asked 'what's worse - losing a parent or losing a sibling?' while in a grief counselling session Read more ...

Marginalised Anthony Martial set for fresh Man Utd chance after snubbing...

Marginalised Anthony Martial set for fresh Man Utd chance after snubbing transfer escape

Martial has slipped even further down the pecking order following Cristiano Ronaldo's arrival having turned down a summer move to Lyon - but can stake his claim in the Carabao Cup Read more ...

Half of Brits feel they finally got on top of their home life in Covid lockdown

Half of Brits feel they finally got on top of their home life in Covid lockdown

A third of adults are worried they'll start to lose their sense of control as "normality" resumes - and are anxious about interacting with others again Read more ...