Brands must be careful when creating their sub-branding strategies

BRANDS MUST BE CAREFUL WHEN CREATING THEIR SUB-BRANDING STRATEGIES

Businesses must ensure they do not compete with their parent brands when creating sub-brands. Sub-brands can help companies target...

TikTok to introduce direct buying from livestreams in the US

TIKTOK TO INTRODUCE DIRECT BUYING FROM LIVESTREAMS IN THE US

The app had experimented with and scrapped the live shopping feature in the UK after a tepid consumer response. Media reports say that...

 
 
 
Prioritise personalisation to boost engagement with sports fans 

PRIORITISE PERSONALISATION TO BOOST ENGAGEMENT WITH SPORTS FANS 

By leveraging existing data on what sports fans view the most on websites and apps, marketers in the sports industry can ensure their...

This is how marketers can make optimum use of CTAs in their emails 

THIS IS HOW MARKETERS CAN MAKE OPTIMUM USE OF CTAS IN THEIR EMAILS 

The article lists six tips marketers can follow to offer more effective CTA links and email buttons. When adding call-to-action text...

 
 
 
Immigration: How Much is Too Much?

IMMIGRATION: HOW MUCH IS TOO MUCH?

It's hardly surprising that the big story from the Chancellor's statement a week ago has been its effect on the economy. In fact, it's...

Period pain and work: many women have never taken time off, despite being in serious pain

PERIOD PAIN AND WORK: MANY WOMEN HAVE NEVER TAKEN TIME OFF, DESPITE BEING IN SERIOUS PAIN

Two thirds of working women have never taken time off for period pain, including 40% of those who regularly get pain bad enough that...

 
 
 
Voting Intention: Con 21%, Lab 54%

VOTING INTENTION: CON 21%, LAB 54%

Labour open up 33-point vote intention lead in wake of mini-Budget chaos The latest YouGov/Times vote intention poll shows the Labour...

Use podcasts to engage with customers on a deeper, emotional level 

USE PODCASTS TO ENGAGE WITH CUSTOMERS ON A DEEPER, EMOTIONAL LEVEL 

Podcasts allow brands to engage directly with their audiences and build long-lasting relationships with them. About 424 million people...

 
 
 
TikTok reports censoring millions of fake accounts, ads, pre-teen profiles 

TIKTOK REPORTS CENSORING MILLIONS OF FAKE ACCOUNTS, ADS, PRE-TEEN PROFILES 

A new TikTok report comes amidst the platform's ongoing effort to tend to concerns surrounding data privacy, child safety and misinformation. According...

Most Britons don't expect police will bother investigating crimes like bike theft or phone snatching

MOST BRITONS DON'T EXPECT POLICE WILL BOTHER INVESTIGATING CRIMES LIKE BIKE THEFT OR PHONE SNATCHING

The majority also consider it unlikely those committing such crimes will be caught and convicted Earlier this month, in a report released...

 
 
 
Labour twice as trusted as Tories to deliver economic growth

LABOUR TWICE AS TRUSTED AS TORIES TO DELIVER ECONOMIC GROWTH

Keir Starmer's party is seen as better equipped than Liz Truss's to manage a raft of national issues With the Labour conference wrapping...

Leverage LinkedIn Collective to effectively target B2B buyers on the platform 

LEVERAGE LINKEDIN COLLECTIVE TO EFFECTIVELY TARGET B2B BUYERS ON THE PLATFORM 

Rather than working as a sales pitch, LinkedIn Collective offers B2B brands insights on which marketing and advertising tactics work...

 
 
 
Instagram's latest overview explains how brands can make better use of Reels 

INSTAGRAM'S LATEST OVERVIEW EXPLAINS HOW BRANDS CAN MAKE BETTER USE OF REELS 

The 23-page overview offers notes, tips and statistics on how brands can use Reels for promotion and community building. Along with...

Labour overtake Tories on who Britons think will win the next election

LABOUR OVERTAKE TORIES ON WHO BRITONS THINK WILL WIN THE NEXT ELECTION

Nine months after Labour took the lead from the Conservatives in YouGov's voting intention polls, the party has overtaken their rivals...

 
 
 
Avoid relying on ad attention measurement as an industry standard: IAB

AVOID RELYING ON AD ATTENTION MEASUREMENT AS AN INDUSTRY STANDARD: IAB

The Interactive Advertising Bureau of Australia has warned that ad attention measurement does not identify whether audiences ultimately...

Voting Intention: Con 28%, Lab 45%

VOTING INTENTION: CON 28%, LAB 45%

Latest YouGov Westminster voting intention figures The latest YouGov/Times voting intention poll, conducted following Kwasi Kwarteng's...

 
 
 
Mini-Budget gets worst reception of any financial statement since Tories took charge in 2010

MINI-BUDGET GETS WORST RECEPTION OF ANY FINANCIAL STATEMENT SINCE TORIES TOOK CHARGE IN 2010

Most Britons say the overall package of measures announced by Kwasi Kwarteng is unfair A new YouGov political survey reveals that,...

Publishers must opt for data clean rooms that help maximise their match rates

PUBLISHERS MUST OPT FOR DATA CLEAN ROOMS THAT HELP MAXIMISE THEIR MATCH RATES

To properly leverage clean rooms, publishers must build large data sets to tackle low match rates. In their endeavour to find sustainable...

 
 
 
Focus on securing and distributing original data to build media relations

FOCUS ON SECURING AND DISTRIBUTING ORIGINAL DATA TO BUILD MEDIA RELATIONS

Brands must collect first-party data to understand customer motivations and offer insights to media outlets to boost credibility. When...

Most Britons now know what ‘woke' is

MOST BRITONS NOW KNOW WHAT ‘WOKE' IS

Few use the term, however With the early stages of the Conservative leadership election characterised by candidates talking about ‘woke'...

 
 
 



Jeremy Paxman's doctor noticed presenter's Parkinson's on University Challenge

Jeremy Paxman's doctor noticed presenter's Parkinson's on University Challenge

Jeremy Paxman has revealed a doctor spotted he had acquired what he called a "Parkinson's mask" after watching him on University Challenge Read more ...

Gary Neville and Jamie Carragher suggest Harry Maguire can't start for...

Gary Neville and Jamie Carragher suggest Harry Maguire can't start for England at the World Cup

Harry Maguire shouldn't start for England at the upcoming World Cup according to Gary Neville and Jamie Carragher as both questioned his defensive capabilities. Read more ...

Los Angeles Rams vs San Francisco 49ers LIVE: Follow the action from Monday...

Los Angeles Rams vs San Francisco 49ers LIVE: Follow the action from Monday Night Football

Follow all the action from Monday Night Football's Week 4 clash as the Los Angeles Rams travel to the San Francisco 49ers... Read more ...

Black Seed closes £5.8m to support ‘over-mentored and underfunded' Black...

Venture capital firm Black Seed has closed £5.8m for its first fund to invest in “over-mentored and underfunded” Black British tech founders. Based in Brixton, London, the... Read more ...

Chelsea news: Blues in Liverpool transfer battle as Graham Potter's dream XI...

Chelsea news: Blues in Liverpool transfer battle as Graham Potter's dream XI laid out

The Graham Potter era is beginning to get going at Chelsea, with transfers already being lined up following his first win as Blues boss and ahead of AC Milan's visit in the... Read more ...

ABC stars FURIOUS after bosses remove the office beer fridge

ABC stars FURIOUS after bosses remove the office beer fridge

Michelle Ainsworth, the new boss of the Canberra bureau of ABC, announced to staff in a 10am editorial meeting that the beer fridge was being removed. Read more ...

Sydney Melbourne Brisbane weather: When mega rain band will strike

Sydney Melbourne Brisbane weather: When mega rain band will strike

Virtually all of Australia will be lashed with relentless rain this week as the east coast braces for dangerous storms and record-breaking falls. Read more ...

NYC office buildings are set to see $50 BILLION in value wiped out as most...

NYC office buildings are set to see $50 BILLION in value wiped out as most continue work from home

A recent study shows that property values of office buildings in the city have declined nearly 45 percent and are about 39 percent below pre-pandemic levels. Read more ...

Suitcases with children's remains moved at New Zealand storage unit

Suitcases with children's remains moved at New Zealand storage unit

More details are emerging about suitcases containing the remains of two children that were left in a New Zealand storage facility for four years. Read more ...

Secret mole inside the National Front who helped jail racists

Secret mole inside the National Front who helped jail racists

Matthew Collins was raised on a council estate in Lewisham, South-East London, by a single mother after his father left home when he was just five. Read more ...