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US adults will consume almost as much media as last year, but TV viewing will decline

8 days ago   |   By Business Insider

Summary List Placement Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.
We estimate that average daily time spent with media increased by almost an hour in 2020, to a new high of 13 hours, 21 minutes. Some traditional media formats like TV and print newspapers saw growth for the first time in years, while time others fell slightly.
That increase in overall media time will be almost fully sustained in 2021...
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